The brand identity was created based on a designer’s alter ego called Elfnight. Elfnight is a Lunar Revel Elf who enjoy celebrating festival especially Chinese New Year and having a significant ponytail that look like Ariana Grande. Elfnight is a very playful

and friendly’s elf and also is a top fan of boba drinks.

​

A set of stationary are created for this branding which include

a business card, letterhead, envelope and a notebook.​