Tc boy is a local Malaysian brand that was founded in 1991. 

The purpose of Tuna Canned made was to bring convenience for people.

It is usually ready-to-eat without further preparation. It's also easy to carry anywhere, anytime. Tuna not only can ready to eat but also can used

in many recipe. It's so convenience for people.

 

The big idea for this advertising is TUNA + CONVENIENCE.

A series of poster are created by using the metaphor concept of combination the Tc Boy tuna can with some basic ingredients to form

out different type of delicious foods.